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Share of U.S. coffee consumers by coffee roast 2017

Share of coffee consumers in the United States in 2017, by coffee roast

The data displays the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2017. U.S. survey respondents were asked what kind of coffee roasts they drank the day before. Some 42% of respondents preferred dark roast.

Dark roast 42
Medium roast 53
Light roast 15
I don't know 12