Consumer Goods » Non-alcoholic Beverages » Coffee Market | U.S. consumers' rating of factors where to buy coffee , 2017

U.S. consumers' rating of factors where to buy coffee 2017

Based on which criteria do you usually select your coffee?

The data describes the results of a survey among U.S. consumers. The survey was fielded online in February 2017, asking the respondents to rate the determining factors when purchasing coffee. Some 60% of U.S. consumers indicated the taste of the coffee as a key buying factor.

Taste	60
Brand	39
Quality	35
Value for money	34
Deal on the product(s)	30
Low price	28
In-store availability	22
Freshness of the roast	19
Habit	17
Recommendations of friends/acquaintances	12
Exclusivity	6
Country of origin of beans	5
Media/online reviews	4
Fair trade product	4
Organic farming (certified)	4
In-store quality of service/customer friendliness	3
Sustainability/eco-friendliness	3
Regionality of the roastery	2
Social justice-oriented manufacturer	2
Advertisement	2
Don’t know	0
None of the above	1
Other	0

U.S. consumers' rating of factors where to buy coffee 2017

StatInvestor