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U.S. consumers' reasons for drinking coffee 2017

Why do you usually drink coffee?

The data displays the results of an online survey conducted from February 2 to 6, 2017. U.S. survey respondents were asked about the reasons for drinking coffee. Some 29% of the respondents indicated to drink coffee when they need a relaxing moment.

I like the taste 62
To wake me up 58
For pleasure 46
To warm myself up 36
It makes me happy 33
To relax 29
Out of habit 28
To try new flavors 14
When in company 12
After a meal/for digestion 9
When I'm thirsty 9
When I want a healthy drink 7
For health reasons 5
When there is nothing else to drink 4
Other 1