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U.S. consumers' reasons for limiting coffee consumption 2016

Consumers' reasons for limiting coffee consumption in the United States in 2016

The data displays the results of an online survey conducted by the National Coffee Association (NCA) from January 11 to January 26, 2016. U.S. survey respondents were asked about the reasons for limiting their coffee consumption. Some 19% of the respondents indicated they limit their coffee consumption because they do not really enjoy the taste.

I want to limit how much caffeine I drink	45
It's expensive to buy coffee prepared outside of my home	40
I'm concerned that it might not be healthy for me	29
I'm concerned about developing a coffee habit	23
I'm concerned about genetically modified organisms in my food and drink	22
I'm concerned about the chemicals that might be in the coffee (from growing or processing)	22
It's not good value vs. other beverages I can choose	19
I don't really enjoy the taste	19
I'm concerned about economic inequality for those who grow coffee	16
I'm concerned about the carbon footprint of the coffee I drink	16
I'm concerned about the waste that it creates	14
It's too much work to prepare at home	14
It's expensive to prepare in home	14

U.S. consumers' reasons for limiting coffee consumption 2016

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