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Brands of instant coffee in the UK 2017, by number of users

Brands of instant coffee ranked by number of users in the United Kingdom in 2017 (in thousands)

The data displays a ranking of the most used brands of instant coffee in the UK in 2017. In 2017, an estimated 12.5 million people in the United Kingdom used 'any' Nescafé product, making it the most popular instant coffee brand by number of users.

Cafédirect 489
Any Carte Noir 2202
Carte Noir Instinct 1001
Other Carte Noir 1364
Douwe Egberts 5076
Any Kenco 6398
Kenco 100% (eg. Columbian/Brazilian) 975
Kenco Millicano 2390
Kenco Really Smooth/Rich/Dark 2917
Other Kenco 1424
Any Maxwell 1580
Maxwell House Granules 1168
Maxwell House Powder 384
Other Maxwell House 177
Mellow Bird’s 522
Any Nescafé 12536
Nescafe Alta Rica/ Cap Columbie/ Suraya 797
Nescafe Azera 1992
Nescafe Black Gold 588
Nescafe Blend 37 322
Nescafe Cappuccino/Espresso 1229
Nescafe Fine Blend 603
Nescafe Gold Blend 3962
Nescafe Original - Granules 5635
Nescafe Original 3 in 1 936
Other Nescafé 1018
Rappor 709
Red Mountain 518
Asda 1233
M & S 350
Morrisons 818
Sainsbury's 1530
Tesco 2413
Other supermarket's own brand 2819
Others 1828