The data shows Dr Pepper Snapple Group's advertising spending in the U.S. from 2009 to 2017. The company invested 489 million USD in advertising in 2017.
Dr Pepper Snapple Group – additional information Dr Pepper Snapple Group is a soft drink manufacturer whose headquarters is located in Plano, Texas. The company’s revenue has seen positive growth rates since 2006, reaching 6.69 billion USD in 2017. The company is one of the beverage market leaders in the U.S., owning more than 17.3% of the market as of 2015. Just like revenue, the company's market share has been steadily increasing.
2009 | 367.4 |
2010 | 397.1 |
2012 | 428.5 |
2013 | 428.9 |
2014 | 414.3 |
2015 | 419.8 |
2016 | 427.2 |
2017 | 489 |