The data displays the important energy drink attributes according to U.S. consumers in 2016. During the survey, 46% of the respondents named affordable prices as an important energy drink attribute.
A brand that I like / my kind of brand | 55 |
Tastes good | 47 |
Affordable price | 46 |
Immediate effect | 41 |
Strong effect | 38 |
High caffeine content | 34 |
Good image / lifestyle product | 32 |
Natural ingredients | 31 |
Low in calories | 30 |
Less sugar | 17 |
Other effective ingredients | 12 |