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Reasons for buying free-from food and drink in the UK in 2015

Reasons for buying free-from food and drink products in the United Kingdom in 2015

The data displays the results of a survey in which respondents were asked for the reasons why they buy free-from products in the UK in 2016. A majority of 35% of respondents have done so for their general health, while another 24% to feel less bloated.

For my general health	35
It's a lifestyle choice	28
To feel less bloated	24
I've an intolerance	21
To lose weight	17
Because I've read so much positive stuff about going 'free from'	16
To give me more energy/feel less lethargic	15
Because I prefer the taste of free-from to standard food and drink	15
I've a medical condition that requires me to	13
Because of celebrity endorsements	7

Reasons for buying free-from food and drink in the UK in 2015

StatInvestor