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Reasons why free-from foods are considered to be healthier United Kingdom 2015

You said you buy free-from foods because they are generally healthier / better for you. In which of these ways do you think it is healthier / better for you?

The data displays the results of a survey in which respondents were asked in what ways they consider free-from foods to be healthier / better for you in the UK in 2015. A majority of 39% of respondents stated that free-from products are less processed, followed by 28% who believe them to be lower in fat.

Less processed	39
Lower in fat	28
Lower in sugar	25
Gluten has no nutritional benefits	24
Gluten is bad for you	22
Less fattening	22
Dairy / lactose is bad for you	22
Organic	14
Made from less intensively farmed crops / animals	13
Dairy / lactose has no nutritional benefits	12
More vitamins / nutrients	10
Higher in protein	9
Lower in salt	8

Reasons why free-from foods are considered to be healthier United Kingdom 2015

StatInvestor