Reasons why consumers buy fewer free-from products than six months ago UK 2015

You said earlier you are buying fewer free-from foods. Why is this?

The data displays the results of a survey in which respondents who have bought fewer free-from products in the last six months were asked why in the UK in 2015. A majority of 30% of respondents cite cost as the main reason for buying fewer free-from products, followed by 23% who simply don't need them.

Cost 30
Don't need 23
Taste 10
It's a fad 5
Concern about ingredients 5
Fattening 5
Unhealthy 1