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Purchase drivers for free-from foods in the UK in 2015

You said you have purchased free-from products in the past. Which, if any, of the following explains why you purchase(d) free-from products?

The data displays the results of a survey in which respondents were asked why they have purchased free-from products in the UK in 2015. Purchase drivers for free-from products differ drastically between those that have sufferers in their household and those that don't. The source notes that for those without sufferers in their household, 'other' reasons given include purchasing such items for visitors.

Tried cutting out / down and feel better	18	4
Saw products in and thought they looked worth trying	16	17
Generally healthier / better for you	14	13
Recommendations from friends / family	12	4
To make me feel less tired	9	3
Someone else in my household is cutting it out	9	5
Recommendations from health professionals	9	4
Someone in my household has poor health / thought it might help	6	4
Someone I know has cut down and felt better so I thought I'd give it a try	6	8
Other	12	24

Purchase drivers for free-from foods in the UK in 2015

StatInvestor