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U.S. healthy beverages: distribution of most desirable features 2016, by type

Distribution of the most desirable nutritional attributes for healthy beverages among consumers in the United States in 2016, by type

The data describes the results of a survey among U.S. adult consumers. The respondents were asked about the most desirable nutritional attributes for healthy beverages. In 2016, about 61% of respondents indicated that they are looking for drinks that are a good source of fiber.

Good source of calcium	63
Good source of fiber	61
Contain lowered or reduced sugar	61
Good source of antioxidants	60
Contain increased protein	57
Good source of omega 3	55
Contain probiotics	46

U.S. healthy beverages: distribution of most desirable features 2016, by type

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