The chart shows the ranking of the most valuable companies worldwide in 2018. Apple ranked second, with a brand value of 300.59 billion USD. According to Millward Brown, Google is the most valuable brand in the world.
Brand values – additional informationBrand is an important asset to any company. They often come in the form of a name or logo which is used to identify and distinguish a company’s product from others. The success of a brand can be determined in a variety of ways, such as monetary value, customer awareness and customer trust.
302.06 | 23 | |
Apple | 300.59 | 28 |
Amazon | 207.59 | 49 |
Microsoft | 200.99 | 40 |
Tencent | 178.99 | 65 |
162.11 | 25 | |
Visa | 145.61 | 31 |
McDonald's | 126.04 | 29 |
Alibaba Group | 113.4 | 92 |
AT&T | 106.7 | -7 |
IBM | 96.27 | -6 |
Verizon | 84.9 | -5 |
Marlboro | 81.91 | -6 |
Coca-Cola | 79.96 | 2 |
Mastercard | 70.87 | 42 |
UPS | 60.41 | 4 |
SAP | 55.37 | 23 |
Wells Fargo | 54.95 | -6 |
Disney | 53.83 | 3 |
The Home Depot | 47.23 | 17 |