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Brand value of the most valuable companies worldwide in 2018

Leading companies worldwide in 2018, by brand value (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The chart shows the ranking of the most valuable companies worldwide in 2018. Apple ranked second, with a brand value of 300.59 billion USD. According to Millward Brown, Google is the most valuable brand in the world.

Brand values – additional informationBrand is an important asset to any company. They often come in the form of a name or logo which is used to identify and distinguish a company’s product from others. The success of a brand can be determined in a variety of ways, such as monetary value, customer awareness and customer trust.

Google 302.06 23
Apple 300.59 28
Amazon 207.59 49
Microsoft 200.99 40
Tencent 178.99 65
Facebook 162.11 25
Visa 145.61 31
McDonald's 126.04 29
Alibaba Group 113.4 92
AT&T 106.7 -7
IBM 96.27 -6
Verizon 84.9 -5
Marlboro 81.91 -6
Coca-Cola 79.96 2
Mastercard 70.87 42
UPS 60.41 4
SAP 55.37 23
Wells Fargo 54.95 -6
Disney 53.83 3
The Home Depot 47.23 17