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Single-cup brewing system: U.S. consumers' likeliness to purchase 2017

Share of U.S. consumers who are likely to purchase a single-cup coffee brewing system for their home in 2017

The data displays the results of an online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2017. U.S. survey respondents, who are aware of single-cup brewers and do not already own one, were asked if they plan on buying a single-cup coffee machine during the next six months. The survey revealed that 13% of respondents would probably buy a single-cup coffee machine during the next six months.

Definitely would buy	4
Probably would buy	13
Might or might not buy	28
Probably would not buy	26
Definitely would not buy	29

Single-cup brewing system: U.S. consumers' likeliness to purchase 2017

StatInvestor