The data displays the unit sales of sports drinks in U.S. convenience stores (C-stores) in 2017, by brand. For the 52 weeks ended on December 31, 2017, C-stores sold approx. 727.4 million units of Gatorade Perform in the U.S.
Sports drinks
Sports drinks are defined as functional beverages which are intended to serve as water or an energy provider during physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. In some cases, vitamins and micronutrients are added. As it is important for athletes to stay hydrated during active training, sports drink manufacturers recommend drinking their beverages during or after a demanding work out in order to improve athletic performance and replenish electrolytes lost in sweat.
