Consumer Goods » Pets & Animal Supplies » Online Pet Care Market | U.S. online purchase rate of FMCG product categories 2017

U.S. online purchase rate of FMCG product categories 2017

FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017

The data displays the leading FMCG product categories that digital buyers in the U.S. have purchased digitally as of September 2017. During the survey period, 57% of respondents stated that they had ever purchased personal care products online and 42% had done so in the past 3 months.

Health 59 44
Personal care 57 42
Household products 51 38
Pet care 44 34
Snacks 42 28
Grocery 32 22
Beverages 25 16
Baby care 20 12
Fresh food 12 8
Frozen food 11 7
Meal kits 9 5

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