The data displays marketing e-mail open rates in the U.S. in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5% in the measured period.
Pet and animal services | 22.1 |
Architecture and construction | 19.9 |
IT services | 18.8 |
Entertainment | 18.3 |
Food, beverage abd agriculture | 18.3 |
Leisure, travel and tourism | 18 |
Science and biotechnology | 17.5 |
Religious | 17.4 |
Arts and crafts | 17.1 |
Legal services | 16.5 |
Home | 16 |
Healthcare | 15.9 |
Transportation | 15.5 |
Real estate | 15.3 |
Sports, fitness and recreation | 15.1 |
Journalism, publishing and printing | 13.9 |
Marketing, advertising and PR | 13 |
Education | 12.8 |
Business supplies and services | 12.1 |
Government and politics | 11.9 |
Restaurant, bar and night club | 11.8 |
Recruitment and staffing | 10.5 |
Fashion and beauty | 10.5 |
Computers, electronics and software | 8 |
Nutrition and pharmaceuticals | 8 |
Party lists | 7.1 |
Accounting and finance | 4.9 |
Other | 23.4 |
Hobbies | 4.7 |