Consumer Goods » Pets & Animal Supplies » Online Pet Care Market | Marketing e-mail open rates in the U.S. by industry 2016

Marketing e-mail open rates in the United States in 2016, by industry

Average marketing e-mail open rates in the United States in 2016, by industry

The data displays marketing e-mail open rates in the U.S. in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5% in the measured period.

Pet and animal services 22.1
Architecture and construction 19.9
IT services 18.8
Entertainment 18.3
Food, beverage abd agriculture 18.3
Leisure, travel and tourism 18
Science and biotechnology 17.5
Religious 17.4
Arts and crafts 17.1
Legal services 16.5
Home 16
Healthcare 15.9
Transportation 15.5
Real estate 15.3
Sports, fitness and recreation 15.1
Journalism, publishing and printing 13.9
Marketing, advertising and PR 13
Education 12.8
Business supplies and services 12.1
Government and politics 11.9
Restaurant, bar and night club 11.8
Recruitment and staffing 10.5
Fashion and beauty 10.5
Computers, electronics and software 8
Nutrition and pharmaceuticals 8
Party lists 7.1
Accounting and finance 4.9
Other 23.4
Hobbies 4.7