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U.S. leading shopping channels 2016, by category

Channels used to purchase products according to internet users in the United States as of February 2016, by category

The data describes the most common channels used to purchase products according to internet users in the U.S. as of February 2016, sorted by category. During the survey period, 55% of respondents stated that they had purchased clothing and apparel from Amazon or other third-party retailer websites in the past year.

Food/grocery	90	17	3	6
Consumer packaged goods	86	23	2	7
Clothing and apparel	78	55	42	4
Household goods	77	39	10	13
Tools	68	31	6	24
Office supplies	65	39	7	20
Pet supplies	62	27	5	32
Electronics	51	70	17	9
Books	42	67	6	20
Sporting goods	40	28	11	47
Luxury items	30	22	10	54

U.S. leading shopping channels 2016, by category

StatInvestor