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Consumers considering a pet supplies subscription in the United States 2017, by generation

Share of consumers likely to consider a pet supplies subscription in the United States as of February 2017, by generation

The data displays the likelihood of consumers to consider a pet supplies subscription in the U.S. as of February 2017, sorted by generation. According to the source, 38% of U.S. Millennials reported being likely to consider a pet supplies subscription.

Millennials 38
Generation X 16
Baby Boomers 5
Retirees 1