The data shows a ranking of the leading product categories purchased by Amazon shoppers in the U.S. as of October 2017. During the survey period, it was found that 60% of U.S. Amazon shoppers had purchased electronics through the online retail platform in the past year.
Electronics | 60 |
Books and movies | 51 |
Clothing, shoes and jewelry | 50 |
Personal care and beauty | 48 |
Home, kitchen and garden | 44 |
Toys & games | 41 |
Pet supplies | 27 |
Groceries or other food | 24 |
Automotive | 19 |
Baby products | 19 |
Sports equipment | 19 |
Mobile devices | 17 |
Outdoor equipment | 16 |