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Most popular U.S. Amazon product categories 2017

Leading product categories purchased by Amazon shoppers in the United States as of October 2017

The data shows a ranking of the leading product categories purchased by Amazon shoppers in the U.S. as of October 2017. During the survey period, it was found that 60% of U.S. Amazon shoppers had purchased electronics through the online retail platform in the past year.

Electronics 60
Books and movies 51
Clothing, shoes and jewelry 50
Personal care and beauty 48
Home, kitchen and garden 44
Toys & games 41
Pet supplies 27
Groceries or other food 24
Automotive 19
Baby products 19
Sports equipment 19
Mobile devices 17
Outdoor equipment 16