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Most popular U.S. Amazon Prime product categories 2016

Leading product categories purchased by Amazon Prime subscribers in the United States as of March 2016

The data shows a ranking of the leading product categories purchased by Amazon Prime subscribers as of March 2016. During the survey period, it was found that 21.4% of Amazon Prime subscribers in the U.S. had purchased physical books through the delivery service.

Electronics (less than $50) 24.6
Books (physical) 21.4
E-books 18
Personal care products 18
Video games 18
Toys 16.6
Electronics (more than $50) 15.8
CD/DVD/Blu-ray 14.7
Household products 14.1
Pet products 13.8
Men's apparel and accessories 12.8
Office supplies 12.6
Groceries 12.5
Women's clothing 11.2
Paid streamed movies/TV shows 11
Gift cards 10.6
Paid downloaded music/movies/TV shows 10.3
Cosmetics and fragrances 10

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