The data shows a ranking of the leading product categories purchased via Prime Now by Amazon Prime subscribers as of January 2016. During the survey period, it was found that 44% of Amazon Prime Now subscribers in the U.S. had purchased personal care products through the instant local delivery service.
Media | 60 |
Electronics (less than $50) | 47 |
Personal care products | 44 |
Clothing/shoes/accessories | 41 |
Electronics (more than $50) | 38 |
Household products | 27 |
Toys | 26 |
Baby/children's products | 23 |
Groceries | 22 |
Pet products | 21 |
Home/garden products | 20 |
Office supplies | 20 |
Sporting goods | 17 |
Other | 2 |