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Most popular U.S. Amazon Prime Now product categories 2016

Leading product categories purchased via Prime Now by Amazon Prime subscribers in the United States as of January 2016

The data shows a ranking of the leading product categories purchased via Prime Now by Amazon Prime subscribers as of January 2016. During the survey period, it was found that 44% of Amazon Prime Now subscribers in the U.S. had purchased personal care products through the instant local delivery service.

Media 60
Electronics (less than $50) 47
Personal care products 44
Clothing/shoes/accessories 41
Electronics (more than $50) 38
Household products 27
Toys 26
Baby/children's products 23
Groceries 22
Pet products 21
Home/garden products 20
Office supplies 20
Sporting goods 17
Other 2