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U.S. online purchase influences 2017, by category

Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category

The data describes the most common sources that influence purchase decisions of digital buyers in the U.S. as of August 2017, by category. During the survey period, 88% of respondents stated that product reviews were an influential factor when buying home electronics.

Baby care	43	38	51	78	77	71
Clothing	28	19	48	78	78	55
Furniture or home decor	38	25	61	88	83	77
Grocery	36	26	39	66	63	53
Home cleaning	48	32	44	80	70	67
Home electronics	37	23	49	88	82	77
Personal care	40	30	41	77	80	66
Pet care	41	29	42	81	78	63

U.S. online purchase influences 2017, by category

StatInvestor