The data displays the market share of the leading dry dog food brands in the U.S. in 2017, based on generated sales. In that year, private labels accounted for a market share of about 15.2% of U.S. dry dog food sales.
Private label | 15.2 |
Pedigree | 10.9 |
Purina Dog Chow | 9.4 |
Purina One Smartblend | 6.8 |
Iams Proactive Health | 5.5 |
Rachael Proactive Health | 4.2 |
Purina Beneful Healthy Weight | 3.7 |
Kibbles'n Bits | 3.6 |
Purina Beneful | 3.5 |
Purina One Smartblend True Instinct | 2.1 |