The data displays the health and wellness claims cat and dog owners look for in pet food in the U.S. in 2017. During the survey, 64% of dog owners reported that dental and oral hygiene is one of the main health and wellness concerns they look address when choosing pet food, compared with 44% of cat owners.
Dental/oral hygiene | 64 | 44 |
Skin/coat | 17 | 14 |
Joint health | 14 | 8 |
Allergies | 12 | 7 |
Calming/stress | 10 | 13 |
Heart health | 9 | 7 |
Senior/aging | 8 | 7 |
Digestive health/probiotics | 8 | 10 |