Consumer Goods » Pets & Animal Supplies » Pet Food Industry | Pet food: Health and wellness label claims among consumers U.S. 2017

Characteristics/health claims U.S. dog and cat owners look for in pet food 2017

Health and wellness label claims cat and dog owners look for in pet food in the United States in 2017

The data displays the health and wellness claims cat and dog owners look for in pet food in the U.S. in 2017. During the survey, 64% of dog owners reported that dental and oral hygiene is one of the main health and wellness concerns they look address when choosing pet food, compared with 44% of cat owners.

Dental/oral hygiene 64 44
Skin/coat 17 14
Joint health 14 8
Allergies 12 7
Calming/stress 10 13
Heart health 9 7
Senior/aging 8 7
Digestive health/probiotics 8 10