Consumer Goods » Pets & Animal Supplies » Pet Food Industry | Pet food: interest non-traditional pet food by category, 2015

Share of U.S. consumers interested in non-traditional pet food 2015, by category

Percentage of U.S. consumers who are interested in non-traditional pet food forms 2015, by category

The data displays the percentage of U.S. consumers who are interested in non-traditional pet food forms in 2014, by category. The survey found out, that 34% of U.S. consumers, who own at least one dog or one cat, are interested in vitamin-enriched waters.

Fruit or vegetable chews	47
Nutrient drops/powders to add to regular food	36
Soup and stews	35
Vitamin-enriched waters	34
Flavor-enhancing drops/powders to add to regular	29
Energy-boosting snacks	27
Protein bars	22
Smoothies or other nutrient-rich liquid snacks	17

Share of U.S. consumers interested in non-traditional pet food 2015, by category

StatInvestor