Consumer Goods » Tobacco » Electronic Cigarettes (E-cigarettes) | Motivation e-smoking U.S. electronic cigarette (e-cigarette) users, 2015

Reasons for trying e-smoking among U.S. electronic cigarette (e-cigarette) users 2015

Which of the following, if any, motivated you to try e-smoking?

The data displays the results of an online survey conducted by Ipsos from May 19 to June 4, 2015. U.S. adults who indicated to currently use electronic cigarettes or a vapor device were asked for the reasons that motivated them to try e-smoking. Some 39% of survey respondents reported to have tried e-smoking due to the ability of being able to smoke inside.

Friends/family	47
Ability to smoke inside	39
Cost of traditional cigarettes	38
Advertising	25
Doctor/medical device	27
Medical coverage	17
None of these	8

Reasons for trying e-smoking among U.S. electronic cigarette (e-cigarette) users 2015

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