Consumer Goods » Tobacco » Electronic Cigarettes (E-cigarettes) | Motivation e-smoking U.S. electronic cigarette (e-cigarette) users, 2015

Reasons for trying e-smoking among U.S. electronic cigarette (e-cigarette) users 2015

Which of the following, if any, motivated you to try e-smoking?
Created with Highcharts 5.0.1447473939383825252727171788Friends/familyAbility to smoke insideCost of traditional cigarettesAdvertisingDoctor/medical deviceMedical coverageNone of these02.557.51012.51517.52022.52527.53032.53537.54042.54547.550

The data displays the results of an online survey conducted by Ipsos from May 19 to June 4, 2015. U.S. adults who indicated to currently use electronic cigarettes or a vapor device were asked for the reasons that motivated them to try e-smoking. Some 39% of survey respondents reported to have tried e-smoking due to the ability of being able to smoke inside.

Friends/family 47
Ability to smoke inside 39
Cost of traditional cigarettes 38
Advertising 25
Doctor/medical device 27
Medical coverage 17
None of these 8

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