Consumer Goods » Tobacco » Electronic Cigarettes (E-cigarettes) | Influencing factors e-smoking device choice U.S. electronic cigarette (e-cigarette) users, 2015

Influencing factors in e-smoking device choice among U.S. e-cigarette users 2015

Which of the following, if any, influences the type of e-cigarettes/personal vaporizer you use?

The data illustrates the results of an online survey conducted by Ipsos from May 19 to June 4, 2015. U.S. adults who indicated to currently use electronic cigarettes or a vapor device were asked which factors, if any, influence the type of e-smoking devices they use. Some 26% of survey respondents reported that brand loyalty is an influencing factor in e-smoking device choice.

Delivery system (refillable) 50
Cost 49
Brand loyalty 32
Delivery system (disposable) 26
None of these 8

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