The data illustrates the results of an online survey conducted by Ipsos from May 19 to June 4, 2015. U.S. adults who have used electronic cigarettes in the past, but not currently, were asked what actions they took after quitting e-smoking. Some 55% of survey respondents reported that they went back to traditional cigarettes after they stopped e-smoking.
Went back to traditional cigarettes | 55 |
Switched to other tobacco products (pipe, cigars, chewing tobacco, etc.) | 5 |
Quit all nicotine products all together | 24 |
None of these | 18 |