Net revenue share of Imperial Brands' tobacco segment worldwide 2017, by brand

The data illustrates Imperial Brands' tobacco net revenue share worldwide in 2017, by brand. In 2017, the Specialist Brand segment that includes Blu (e-vapour), Style, Gitanes, Kool (cigarettes), Golden Virginia, Drum, Route 66 (fine cut tobacco), Cohiba, Montecristo, Romeo Y Julieta (premium cigars), Backwoods (cigars), Skruf (snus) and Rizla (papers), accounted for some 15% of the company's tobacco net revenue.