The data displays the gross sales of Mattel's Barbie brand worldwide from 2012 to 2017. In 2017, Mattel's Barbie brand generated gross sales that amounted to 954.9 million USD, a decline of 2% compared to the previous year.
Additional information on Mattel’s Barbie
Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. The commercial success of Barbie has allowed Mattel to become the ninth most valuable toy brand worldwide as of 2018. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada.
