The data describes the share of mobile online consumer spending at Chinese online retailers on Singles Day 2016 compared with the share of U.S. mobile consumer spending on Black Friday and Cyber Monday of the same year. It was found that whereas the overall mobile sales share of Cyber Monday sales in the U.S. amounted to 35 percent, Chinese e-commerce giant Alibaba generated 82% of all Singles Day sales via mobile. Both Cyber Monday and Singles Day are the largest online retailing days in their respective home markets.
