Alibaba: Singles Day e-commerce revenues 2011-2017

The data describes online consumer spending on Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2017, consumer spending on November 11 amounted to 25.3 billion USD. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.