The data describes the number of orders generated through Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2017, online shoppers placed more than 812 million orders on online shopping sites. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.
