The data presents Taobao's total gross merchandise volume from the second quarter of 2011 to the second quarter of 2016. As of the last reported quarter, the website's total GMV amounted to 508 billion CNY. Taobao belongs to Alibaba, one of the leading e-commerce companies in China and worldwide. During the fourth quarter of 2016, Alibaba had 443 million active buyers across its Chinese e-commerce properties that include Taobao, Tmall and Juhuasuan. During the fiscal year 2016, the annual revenue of the Alibaba Group amounted to 101.
