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Alibaba: mobile shopping monetization rate 2012-2016

Mobile conversion rate of Alibaba's online shopping properties from 2nd quarter 2012 to 2nd quarter 2016

The data depicts Alibaba's mobile shopping conversion rate from the second quarter of 2012 to the second quarter of 2016. As of the last reported quarter, 2.8% of the group's mobile visits converted to purchases.

Q2 '12	0.44
Q3 '12	0.47
Q4 '12	0.55
Q1 '13	0.47
Q2 '13	0.58
Q3 '13	0.61
Q4 '13	1.12
Q1 '14	0.98
Q2 '14	1.49
Q3 '14	1.87
Q4 '14	1.96
Q1 '15	1.73
Q2 '15	2.16
Q3 '15	2.39
Q4 '15	2.88
Q1 '16	2.42
Q2 '16	2.8

Alibaba: mobile shopping monetization rate 2012-2016

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