The data describes mobile share of consumer spending on Alibaba's Tmall and Taobao e-commerce properties during the 24-hour Singles Day sales. In 2017, mobile buyers on tablets and smartphones accounted for 90% of GMV. In 2009, Alibaba Group created the connection between Singles Day and online shopping as the company tried to generate sales for its Tmall unit by offering special pricings and promotions within a 24 hour period. Today, Singles Day online sales surpass U.S. Cyber Monday sales by a wide margin.
