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Purchase factors for couponing users in China 2011

Purchase factors for couponing users in China in 2011

The data displays the purchase factors for couponing users in China in 2011. That year, discounts were an important factor for couponing users in China for the purchase decision.

Discounts 85.4
Necessity of the product / service 57.9
Location of the store 52.5
Brand product offers 45.9
Validity period 39.2
Recommendations of other users 33.1
Former experience with the product / service 31.1

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