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Price sensitivity of couponing users in China in 2011

Price sensitivity of couponing users in China in 2011, by product category
Created with Highcharts 5.0.141.61.61.71.71.71.72.32.32.22.25.85.84.54.54.14.1447.57.514.914.911111111101017.917.925.225.221.521.526.826.816.316.3272721.621.619.719.720.520.515.815.818.718.730.930.941.641.635.935.951.651.626.726.7Catering businessRecreation and entertainmentHotels and travelBeauty productsGoods0102030405060

The data displays the price sensitivity of couponing users in China in 2011 by product category. In 2011, 2.3% of couponing users who bought beauty products using coupons werw willing to purchase these with a discount of less than 5%.

Catering business 1.6 5.8 14.9 25.2 21.6 30.9
Recreation and entertainment 1.7 4.5 11 21.5 19.7 41.6
Hotels and travel 1.7 4.1 11 26.8 20.5 35.9
Beauty products 2.3 4 10 16.3 15.8 51.6
Goods 2.2 7.5 17.9 27 18.7 26.7

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