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Price sensitivity of couponing users in China in 2011

Price sensitivity of couponing users in China in 2011, by product category

The data displays the price sensitivity of couponing users in China in 2011 by product category. In 2011, 2.3% of couponing users who bought beauty products using coupons werw willing to purchase these with a discount of less than 5%.

Catering business	1.6	5.8	14.9	25.2	21.6	30.9
Recreation and entertainment	1.7	4.5	11	21.5	19.7	41.6
Hotels and travel	1.7	4.1	11	26.8	20.5	35.9
Beauty products	2.3	4	10	16.3	15.8	51.6
Goods	2.2	7.5	17.9	27	18.7	26.7

Price sensitivity of couponing users in China in 2011

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