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Brazil: digital buyer penetration 2016-2022

Digital buyer penetration in Brazil from 2016 to 2022
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The data presents the digital buyer penetration in Brazil from 2016 to 2022. In 2016, 60.5% of the Brazilian population had purchased products online. In 2018, this figure is expected to grow to 73%.

2016 60.5
2017 66.4
2018 73
2019 80.1
2020 87.4
2021 94.6
2022 101.3