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Brazil: gender distribution of digital buyers 2015-2016

Distribution of online shopping users in Brazil in 2015 and 2016, by gender
Created with Highcharts 5.0.1451.451.448.448.448.648.651.651.6201520160102030405060

The data presents the gender distribution of digital buyers in Brazil in 2015 and 2016. During the last measured period, 51.6% of Brazilian online buyers were female, up from 48.6% in 2015.

2015 51.4 48.6
2016 48.4 51.6

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