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Brazil: gender distribution of digital buyers 2015-2016

Distribution of online shopping users in Brazil in 2015 and 2016, by gender

The data presents the gender distribution of digital buyers in Brazil in 2015 and 2016. During the last measured period, 51.6% of Brazilian online buyers were female, up from 48.6% in 2015.

2015 51.4 48.6
2016 48.4 51.6