Brazil: online shoppers 2016-2017, by income

The data describes the distribution of online shoppers in Brazil in the first half of 2016 and 2017, by family income. In the first half of 2017, 33.4% of online buyers in Brazil had a household income of up to 3,000 Brazilian reals (around 958 USD at July 31st, 2017 exchange rates), down from 37.5% of online shoppers in that income range in the same period of the previous year.