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Brazil: factors influencing online purchases 2016

Factors influencing the decision to make an online purchase in Brazil in 2016

The data displays factors influencing the decision to make an online purchase in Brazil in 2016. During a survey, 38% of respondents stated that advertising influenced their decision to buy something online.

Lower price than other websites or traditional stores 63
Free shipping 58
Easy checkout 40
Advertising 38
An internet advertisement 32
Review 30
Friends and family 25
Easy return 22
A review of the product you found online (not the retailer's website) 20
Ad advertisement you saw on TV 18
A review of the product that you found on the retailer's website 17
Saw it in a store first and liked it 17
The opinions of friends and family outside of social media 17
The opinions of friends and family that you sought on social media 16
An advertisement you saw in a magazine or newspaper 8

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